Learning Center

Jeff Day Webinar #3: Value Propositions and Business Storytelling

November 19, 2020, 2:00 PM EST — What makes a company‚Äôs value proposition compelling?
What are examples of good and bad value proposition alignment?
Now that you have a value proposition, how can you align it for success to better learn your customers' story and share your own?
What is the SCIPAB method? Situation, Complication, Implication, Position, Action, Benefit?

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